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03 / EVERYDAY QUESTIONS

Consumer Guides

A more thoughtful starting point for everyday choices.

Everyday chemicals & ocean health

Short explanations to help you read a label, ask better questions and understand the science.

Source-linked educational articles · sources checked 2026-11-02 · no product endorsements.

What do labels actually mean?

A claim can be accurate in a limited setting and still be easy to misunderstand. Open a term to see what it means and what to check.

Green / eco-friendlyA broad claim needs a specific benefit.

These words can suggest more than a company has measured. Ask which benefit is claimed, for which part of the product, and compared with what.

What to check: Can the company name and support the benefit?

FTC ↗
NaturalAn ingredient’s origin is not a safety test.

A plant-derived ingredient can still cause harm or an allergic reaction. Source alone does not establish safety under actual use conditions.

What to check: What ingredients are present, and what evidence supports their use?

FDA ↗
OrganicA production claim is not a blanket safety rating.

USDA organic rules can apply to agricultural ingredients in cosmetics. Certification does not mean every ingredient is harmless or that the finished product is environmentally superior.

What to check: Which certification and ingredients does the claim cover?

FDA ↗
Chemical-freeWater and plant extracts are chemicals too.

The phrase does not describe a product with no chemicals. A useful claim names a particular substance that is absent instead of treating all chemicals as harmful.

What to check: Which specific ingredient is the company saying it leaves out?

FTC / eCFR ↗
Non-toxicEvidence and use conditions matter.

The claim needs support for people and the environment. It does not mean safe in every amount, by every exposure route, or for every use.

What to check: What tests, exposure conditions and product uses support the claim?

FTC / eCFR ↗
BiodegradableBreakdown depends on where, how and how long.

The claim should explain the disposal setting and time needed for the whole item to break down. Performance in one test does not establish the same result in a landfill or ocean.

What to check: Which environment, test method and time period?

FTC / eCFR ↗
CompostableIndustrial composting is not the same as home composting.

The item needs the right composting conditions. A facility may reject even a certified item. It is not permission to litter or place it in a recycling bin.

What to check: Home or commercial composting—and does your local program accept it?

FTC / eCFR ↗
RecyclableTechnical possibility does not guarantee local collection.

A recycling symbol does not promise that your local program collects or processes that exact item. Acceptance can depend on its size, material and construction.

What to check: Does your local program accept this exact package?

FTC / eCFR ↗
Recycled contentLook for a percentage and what it applies to.

It means recovered material was used. It does not automatically make the finished item recyclable. The claim should distinguish the product from its packaging.

What to check: How much recycled material, and in which component?

FTC / eCFR ↗
Bio-based / plant-basedRenewable feedstock does not prove how an item breaks down.

The claim describes where some material comes from. It does not by itself show that the item is biodegradable, compostable, recyclable or lower-impact overall.

What to check: What renewable material and percentage are used?

FTC / eCFR ↗
Reef-safe / reef-friendlyA sunscreen slogan is not proof of zero reef impact.

FDA has not defined “reef safe” for sunscreen. Leaving out oxybenzone and octinoxate does not prove the full formula is harmless to marine life.

What to check: What ingredients and environmental evidence support the claim?

American Academy of Dermatology ↗
PFAS-free / no intentionally added PFASRead the exact wording and scope.

A claim about intentionally added PFAS is different from a test reporting none detected. A test covers particular substances and detection limits, not necessarily every PFAS or component.

What to check: Which chemicals, components and test limits were checked?

EPA ↗FTC / eCFR ↗
PFOA-freeOne chemical is not the whole PFAS family.

PFOA is one member of the PFAS group. A claim that it is absent does not establish that all other PFAS are absent.

What to check: Does the supplier address the broader PFAS group?

EPA ↗
Carbon neutral / offsetAsk what emissions are counted and what offsets do.

Do not read the claim as “no emissions.” Ask about the accounting boundary, direct reductions, and evidence for any carbon offsets used.

What to check: Product or company claim, for which period, using which accounting and offsets?

FTC ↗
Certified / green sealA logo has meaning only within its stated standard.

A certification can cover one attribute rather than overall safety. Check the certifier and standard, not just the design of a badge.

What to check: Who issued it, what was tested, and can you verify the listing?

FTC / eCFR ↗

Based on linked U.S. agency and expert guidance. The scope of a claim matters; these explanations do not certify products.

Illustration of a microscope, glass slides, and a green leaf on a laboratory bench
A closer look at the science behind everyday choicesAI-generated illustration · not a product test or research result

COMPANY CLIMATE COMMITMENTS

Who is working toward net zero?

Search company commitments, read their disclosures, and look beyond the headline goal.

A target is not proof of being on track. This starter directory contains three real companies and links to their own disclosures. All trajectory ratings are not assessed. Net zero, carbon neutral, and carbon negative describe different goals; compare their scope, reductions, and use of removals before drawing conclusions. Manually curated; not a live company database. Source check: November 1, 2026.

3 companies found · starter coverage only

Consumer Electronics

Apple

Company-stated goal
Carbon neutral across its global footprint by 2030

On-track assessment: Not assessed

Scope, progress, and sources

Company describes a global-footprint goal, with a 75% emissions reduction aim against 2015 before balancing remaining emissions.

Apple’s April 2025 announcement reported more than 60% lower global greenhouse gas emissions than in 2015. This is a dated company-reported figure, not a current independent assessment.

Progress figure: April 2025 disclosure

Company climate disclosure ↗

Progress source ↗

Independent validation and assurance coverage have not been assessed here. Inclusion is not an endorsement.

Technology

Microsoft

Company-stated goal
Carbon-negative ambition

On-track assessment: Not assessed

Scope, progress, and sources

The company discusses its carbon-negative ambition in its July 2026 sustainability report announcement.

The 2026 report covers fiscal year 2025 against a 2020 baseline. A comparable emissions trend and trajectory assessment have not yet been entered into this directory.

Reporting period: fiscal year 2025

Company climate disclosure ↗

Progress source ↗

Independent validation and assurance coverage have not been assessed here. Inclusion is not an endorsement.

Beauty & Personal Care / Consumer Goods

Unilever

Company-stated goal
Net-zero value-chain emissions ambition by 2039

On-track assessment: Not assessed

Scope, progress, and sources

Company describes near-term Scope 1, 2, and 3 targets alongside its longer-term value-chain ambition.

The company publishes a Climate Transition Action Plan. A comparable emissions trend and trajectory assessment have not yet been entered into this directory.

Source: company climate page; progress series not compiled

Company climate disclosure ↗

Progress source ↗

Independent validation and assurance coverage have not been assessed here. Inclusion is not an endorsement.

How we plan to assess whether a company is on track

Compare reported absolute emissions over multiple years against a disclosed baseline and target pathway. Record Scope 1, 2, and 3 coverage, reporting boundaries, methodology changes, interim milestones, removals or offsets, and external assurance separately. Missing or incomparable evidence should remain “not assessed” rather than becoming a green rating.

Everyday material guides

Illustrative educational drafts — these question prompts have not undergone scientific review. They do not rank products or establish health or environmental benefits.
01 / DRAFT GUIDE

Reading a packaging claim

Before relying on a claim, ask what it covers: the whole package, a coating, or one component. Look for a named standard, supporting documentation, and any conditions attached to the claim.

A question to take with you

What exactly is being claimed, and where is the supporting evidence?

02 / DRAFT GUIDE

Looking beyond a textile label

Use the label as a starting point for questions about fiber content, finishes, intended use, and care. A single description does not provide a complete assessment of a product.

A question to take with you

What additional information can the manufacturer provide?

03 / DRAFT GUIDE

Comparing everyday products

Define the use you need first. Then collect information on composition, performance, maintenance, and disposal. Record missing information rather than treating it as a positive or negative finding.

A question to take with you

Are these products being compared for the same use and conditions?