A claim can be accurate in a limited setting and still be easy to misunderstand. Open a term to see what it means and what to check.
Green / eco-friendlyA broad claim needs a specific benefit.
These words can suggest more than a company has measured. Ask which benefit is claimed, for which part of the product, and compared with what.
What to check: Can the company name and support the benefit?
FTC ↗NaturalAn ingredient’s origin is not a safety test.
A plant-derived ingredient can still cause harm or an allergic reaction. Source alone does not establish safety under actual use conditions.
What to check: What ingredients are present, and what evidence supports their use?
FDA ↗OrganicA production claim is not a blanket safety rating.
USDA organic rules can apply to agricultural ingredients in cosmetics. Certification does not mean every ingredient is harmless or that the finished product is environmentally superior.
What to check: Which certification and ingredients does the claim cover?
FDA ↗Chemical-freeWater and plant extracts are chemicals too.
The phrase does not describe a product with no chemicals. A useful claim names a particular substance that is absent instead of treating all chemicals as harmful.
What to check: Which specific ingredient is the company saying it leaves out?
FTC / eCFR ↗Non-toxicEvidence and use conditions matter.
The claim needs support for people and the environment. It does not mean safe in every amount, by every exposure route, or for every use.
What to check: What tests, exposure conditions and product uses support the claim?
FTC / eCFR ↗BiodegradableBreakdown depends on where, how and how long.
The claim should explain the disposal setting and time needed for the whole item to break down. Performance in one test does not establish the same result in a landfill or ocean.
What to check: Which environment, test method and time period?
FTC / eCFR ↗CompostableIndustrial composting is not the same as home composting.
The item needs the right composting conditions. A facility may reject even a certified item. It is not permission to litter or place it in a recycling bin.
What to check: Home or commercial composting—and does your local program accept it?
FTC / eCFR ↗RecyclableTechnical possibility does not guarantee local collection.
A recycling symbol does not promise that your local program collects or processes that exact item. Acceptance can depend on its size, material and construction.
What to check: Does your local program accept this exact package?
FTC / eCFR ↗Recycled contentLook for a percentage and what it applies to.
It means recovered material was used. It does not automatically make the finished item recyclable. The claim should distinguish the product from its packaging.
What to check: How much recycled material, and in which component?
FTC / eCFR ↗Bio-based / plant-basedRenewable feedstock does not prove how an item breaks down.
The claim describes where some material comes from. It does not by itself show that the item is biodegradable, compostable, recyclable or lower-impact overall.
What to check: What renewable material and percentage are used?
FTC / eCFR ↗Reef-safe / reef-friendlyA sunscreen slogan is not proof of zero reef impact.
FDA has not defined “reef safe” for sunscreen. Leaving out oxybenzone and octinoxate does not prove the full formula is harmless to marine life.
What to check: What ingredients and environmental evidence support the claim?
American Academy of Dermatology ↗PFAS-free / no intentionally added PFASRead the exact wording and scope.
A claim about intentionally added PFAS is different from a test reporting none detected. A test covers particular substances and detection limits, not necessarily every PFAS or component.
What to check: Which chemicals, components and test limits were checked?
EPA ↗FTC / eCFR ↗PFOA-freeOne chemical is not the whole PFAS family.
PFOA is one member of the PFAS group. A claim that it is absent does not establish that all other PFAS are absent.
What to check: Does the supplier address the broader PFAS group?
EPA ↗Carbon neutral / offsetAsk what emissions are counted and what offsets do.
Do not read the claim as “no emissions.” Ask about the accounting boundary, direct reductions, and evidence for any carbon offsets used.
What to check: Product or company claim, for which period, using which accounting and offsets?
FTC ↗Certified / green sealA logo has meaning only within its stated standard.
A certification can cover one attribute rather than overall safety. Check the certifier and standard, not just the design of a badge.
What to check: Who issued it, what was tested, and can you verify the listing?
FTC / eCFR ↗Based on linked U.S. agency and expert guidance. The scope of a claim matters; these explanations do not certify products.